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Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
What About Licensing and Serverless Capabilities?
When organizations explore Microsoft Fabric, one of the most pressing questions that comes up is:...
How Long Does It Take to Acquire a Customer?
One of the most common—and most misunderstood—questions in marketing and sales is:...
What Common Mistakes Should Be Avoided When Writing a Startup Biography?
Writing a startup biography can be a powerful way to communicate the essence of a company, its...
What Is the Difference Between a Merger and an Acquisition?
A Comprehensive 3,000-Word Guide to M&A Fundamentals
Mergers and acquisitions —...