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Do You Really Need 1000 Transactions per Month Before CRO Makes Sense?
A common myth in digital marketing is that Conversion Rate Optimization (CRO) only makes sense...
What Are Ethical Issues in Management Science?
Concerns Include Bias, Fairness, Data Privacy, Transparency, Accountability, and Stakeholder...
How Many Credit Cards Should I Have?
How Many Credit Cards Should I Have?
Credit cards can be powerful financial tools when used...
Recreational Birding: A Journey into the World of Birds
Birdwatching, or birding as it’s often called, is one of the most popular outdoor...
How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction
A marketing strategy without reflection is like sailing without a compass. Even the...