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How Do We Audit Past Marketing Efforts to Inform a Better Strategy?
Introduction
A marketing strategy without reflection is like sailing without a compass. Even the...
Earwig and the Witch. (2021)
An orphan girl, Earwig, is adopted by a witch and comes home to a spooky house filled with...
How Do I Write a Radio Ad?
Writing a successful radio ad is both an art and a science. Unlike visual advertising, radio...
Navigating the Labyrinth: Understanding the Role and Function of Government
Navigating the Labyrinth: Understanding the Role and Function of Government
In the complex...
How Does Online Advertising Work?
Online advertising can look simple on the surface: a business pays money, an ad appears online,...