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Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In...
Elasticity in the long run and short run
Key points
In the market for goods and services, quantity supplied and quantity...
What Is User Behavior Modeling and How Is It Applied?
In today’s digital ecosystem, companies collect massive amounts of data on how users...
How Is Public Relations Different from Advertising or Marketing?
In the complex world of brand communication, three disciplines often overlap — Public...
What Is One Decision You Regret, and What Did You Learn From It?
Every leader has faced moments where hindsight brings clarity. Regret is not a sign of...