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Ideas for New Years Party
December is not only the month of summing up the results of the whole year, but also the time of...
How Do CEOs Align Short-Term Actions with Long-Term Company Vision?
One of the most critical challenges for any CEO is ensuring that the company’s immediate...
What Is Guerrilla Marketing? Definition, Core Principles, and Modern Applications
Introduction
Marketing has always been about grabbing attention — but in today’s...
Shifts in aggregate demand
Key points
The aggregate demand/aggregate supply model is a model that...
B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business"...