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How Would You Approach Positioning a New Product for a New Buyer Persona?
Product positioning is one of the most crucial responsibilities of Product Marketing Managers...
What is ‘good debt’?
What is ‘good debt’?
Debt often carries a negative reputation. Many people associate...
The Keynesian perspective on market forces
Key points
The Keynesian prescription for stabilizing the economy implies...
Niche Retail
Definition of Niche RetailNiche retail refers to a marketing strategy in which companies target a...
What Do Accelerators Look for in Applicants?
Startup accelerators receive thousands of applications for just a handful of spots. To stand out,...