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Scientific electronic resources
Scopusis the world's largest unified abstract and scientometric database (citation index), which...
How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts
In marketing discussions, a few terms tend to blur...
How Businesses Can Encourage Users to Generate Content: Turning Audiences into Advocates
Introduction
In today’s digital landscape, User-Generated Content (UGC) is one of the most...
How Can a Business Biography Enhance My Professional Image?
In today’s competitive business landscape, professionals are constantly seeking ways to...
What Strategies Can a Startup CEO Employ to Foster a Strong Company Culture?
In a startup environment, culture isn’t just an HR concern—it’s a strategic...