Общественное питание и гостиницы
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Micro vs Macro vs Mega Influencers: What’s the Difference and When Should You Use Each?
Introduction: The Changing Face of Influence
Influencer marketing has transformed from a fringe...
Is Google AdWords Worth It for Small Businesses?
For small businesses, marketing decisions carry more weight than they do for large corporations....
How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling
Every successful business has a story...
How Do I Get Listeners and Promote My Podcast?
Introduction: The Battle for Attention in a Crowded Market
Launching a podcast is an exciting...
How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...