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What Challenges Are Common in Community Building?
Building a community sounds exciting—people imagine vibrant conversations, engaged members,...
Press Releases: Common Mistakes to Avoid and How to Measure Their Effectiveness
A press release remains one of the most powerful tools in public relations and marketing,...
What Is the Scope—And How Will We Measure It?
Determining Boundaries and Success Metrics for the Project**
Project scope defines the...
What Is Profit vs. Revenue?
What Is Profit vs. Revenue?
When people talk about business success, two words come up again and...
11 useful applications and programs for an SMM specialist
In addition to creative thoughts and creative approaches, an SMM manager often needs only one...