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B2B Marketing Often Targets a Buying Group—You Have to Define Each Member and Their Influence
Unlike B2C marketing, where a single individual often makes the purchase decision, B2B buying is...
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An insomniac office worker and a devil-may-care soap maker form an underground fight club that...
What Is the Role of Competitive Analysis in Product Strategy?
In product management, building a winning product is never done in isolation. No matter how...
How to Make Money
How to Make Money
Making money is a goal shared by many, but the best strategies often depend on...
How to get popular on twitter
Becoming a popular and influential person or company on Twitter is not as easy as opening an...