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About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...
Bloomberg: Plant closures threaten the entire EU auto industry
Volkswagen (VW)'s plans to close its factories in Germany for the first time in history are only...
What Is the Scope—And How Will We Measure It?
Determining Boundaries and Success Metrics for the Project**
Project scope defines the...
What Records and Documents Do I Need to Keep—and for How Long?
What Records and Documents Do I Need to Keep—and for How Long?
A Practical Guide to...
Exploring Traditions and Economic Developments: A Regional Perspective
In the intricate tapestry of human civilization, traditions serve as the threads that weave...