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How Should I Split Equity with Co-Founders?
Equity distribution is one of the most critical and potentially sensitive decisions a founding...
Do We Need Influencers or Big-Budget Paid Ads to Go Viral?
Introduction
One of the most common questions businesses ask about viral marketing is whether it...
How to Ask For and Use Feedback, Especially in Surveys – Question Design, Analysis, and Follow-Up
Whether you're building a product, leading a team, or managing a service, feedback is essential...
8 money tips for freelance workers
If you’ve traded in your cubicle to become a freelancer, you’re not alone. Fifteen...
How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...