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How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results.
Introduction: The Challenge of Measuring...
What Leadership Qualities Does the CEO Possess?
A CEO's leadership qualities are among the most defining elements of their effectiveness. Great...
How Long Does Marketing Take to Show Results?
Introduction: The Patience Problem in Marketing
In the fast-paced world of modern business, one...
The economics of pollution
Key Points
Economic production can cause environmental damage. This tradeoff...
The Grand Budapest Hotel. (2014)
A writer encounters the owner of an aging high-class hotel, who tells him of his early years...