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How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where...
Who is a Marketing Director, and what do they do?
Who is a CMO and what does he do?
A marketing director is a senior manager who is...
How to Find Clients as a Copywriter
Introduction: Why Finding Clients Is the Real Challenge
Many copywriters discover quickly that...
How to manage subscriptions and unsubscribes to on-site and off-site newsletters
There are 2 pieces of news: bad and good. The bad news is that your subscriber base is degraded...
Embracing the Benefits of Multi-Sport Participation
In the world of athletics, the concept of specializing in a single sport from a young age has...