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How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...
Understanding Market Competition and Its Impact on Business and Economics
Market competition plays a fundamental role in shaping the behavior of businesses and the...
Scientific electronic resources
Scopusis the world's largest unified abstract and scientometric database (citation index), which...
How Do I Create a Google AdWords Account?
Creating a Google AdWords account—now officially called a Google Ads account—is the...
How Should Influencer Compensation Work? A Complete Guide to Paying Creators Fairly and Strategically
Introduction: The Economics of Influence
Influencer marketing has evolved from a niche tactic...