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When and How Should a Brand Reposition (or Update Positioning)?
Introduction: The Constant Evolution of Perception
No brand exists in a vacuum. Markets shift,...
How Flexible Should My Pricing Be?
Pricing is not just about setting a number and leaving it there. In dynamic markets where...
What is a Startup?
A startup is a newly established company created to develop and bring to market a unique product...
How Do User Behavior Patterns Influence Search Engine Rankings?
Search engine optimization (SEO) has long been associated with technical factors like keyword...
Inside Out. (2016)
After young Riley is uprooted from her Midwest life and moved to San Francisco, her emotions -...