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What Are the Benefits of Viral Marketing — and Why Should Businesses Care?
Introduction
In an era where attention is currency, viral marketing remains one of the most...
What Are Performance Indicators (KPIs)?
In business management, one phrase that appears constantly in conversations about success and...
Who Is Our Target Audience? How Do I Define Buyer Personas?
Introduction
One of the most fundamental questions in marketing is: Who are we trying to reach?...
When Is the Best Time for a Company to Pursue a Transaction?
Why Timing Is One of the Most Critical — and Misunderstood — Factors in M&A**
In...
Senna (2010)
A documentary on Brazilian Formula One racing driver Ayrton Senna, who won the F1 world...