Leia mais
About brand positioning and building
Positioning is important. Very important.
Positioning is necessary in order to...
How Do You Measure PR Success? (Key Metrics and Modern Evaluation Methods)
Introduction: The Evolving Role of PR Measurement
Public relations has always been about...
Decisions within a budget constraint
Key points
The budget constraint is the boundary of the opportunity...
How Long Should a Marketing Plan Be?
Introduction
One of the most common questions marketers face when designing a marketing plan is:...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...