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Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
What Are Some Good Presentation Topics?
Choosing the right presentation topic is often the most important step in creating a successful...
What Challenges Do CMOs Face?
The role of the Chief Marketing Officer (CMO) has never been more demanding. Once seen primarily...
The economics of pollution
Key Points
Economic production can cause environmental damage. This tradeoff...