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Who is a COO?
1. Brief History of the COO Profession:
The COO profession is relatively recent. At the...
How Do I Set Motivating, Aligned Goals?
Goal-setting is more than a planning exercise—it’s a powerful engine for motivation,...
What Types or Formats of Content Are Most Likely to Go Viral?
Introduction
Every brand dreams of creating that one piece of content that everyone talks about...
Psychosis: Delusions
Psychosis may involve delusional beliefs. A delusion is a fixed, false idiosyncratic belief,...
What Marketing Channels Should We Use? Balancing Digital and Traditional Approaches
Introduction
Choosing the right marketing channels is one of the most crucial decisions a...