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What Laws or Rules Regulate Advertising?
Advertising plays a powerful role in shaping consumer behavior, opinions, and purchasing...
What is a Budget?
What is a Budget?
A budget is more than just numbers on a spreadsheet—it is a financial...
Examples of guerrilla marketing – promotion through creativity in advertising with a small budget
Many have heard of the term guerrilla marketing, but few have really resorted to it, and it is an...
What are market-oriented environmental tools?
Key points
The three main categories of market-oriented environmental policies are...
In the Name of the Father. (1993)
A man's coerced confession to an I.R.A. bombing he did not commit results in the imprisonment of...