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B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...
How Do I Set Sales Goals?
Setting sales goals sounds simple — until you try to do it properly. Many people either set...
How Do I Use User Behavior Analysis in Marketing, Product Development, or UX Design?
User behavior analysis (UBA) is the practice of studying how people interact with a product,...
Zeitgeist (2007)
Mythology and belief in society today, presenting uncommon perspectives of common cultural...
Which Brands Have Done Successful Guerrilla Marketing Campaigns?
Case studies and success stories that prove creativity beats budget.
Introduction: The Power...