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What is a video presentation and why do you need it?
Video presentation is becoming more and more popular among businessmen and companies whose goal...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
Do You Offer Any Discounts or Promotions?
When customers interact with a business, one of the most frequent questions they ask is:...
The Main Types of Direct Marketing (With Examples)
Introduction: Why Knowing the Types Matters
Direct marketing has grown far beyond flyers and...
How Reliable Are Market Research Results? (And How Much Should You Trust Them?)
Introduction: The Confidence Problem in Market Research
Market research is often described as...