YouTube Podcasts – A Trend That Determines Business Success

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Podcasts as a global trend are currently on the rise and for good reason. We are talking about useful, high-quality, and most importantly sincerely presented video content, which means it will have an audience and profit.

What is a podcast?
A podcast is a dialogue between two or more people, which is recorded on video or audio. An important difference between podcasts is the fact that there is no interview format and answers to specific questions.
Also, podcast participants have equal status, have a pleasant and productive conversation. A huge advantage of recording a podcast compared to an interview or a regular video is that you have a great opportunity to join the conversation, become a listener or viewer.

 
 

Such a vague concept of a podcast can cause uncertainty and ambiguity. This can even include the technology of distributing audio via RSS, as well as recording voice messages that are distributed through instant messengers. This is also a type of podcast. The simplicity and clarity of the podcast make it popular and in demand among audiences of all levels.

Podcasting is rightfully considered an ideal expert tool. It is enough to rent a studio, record material, and then make full-fledged videos from it in different formats: Shorts, Reels, Standard. A video podcast relieves tension when working on camera, allows you to distract yourself from excessive attention, and have a casual conversation. It is for this reason that I promote and support podcasts so much. A podcast or podcasting is a promising tool for the following tasks:

Quickly attracting a new audience and improving media coverage, popularizing the personality.
Fast start on YouTube.

How to properly prepare for a podcast recording and choose a topic?
In fact, you can, and if you decide to become a successful podcaster, follow these recommendations:

Clearly define the purpose and priorities of the podcast: new audience, building trust, drawing attention to the individual.
Build communication. There should be sincerity, trust, respect.

After that, try to answer 5 important questions:

Who are your viewers/listeners?
Why will your podcast be interesting to the audience?
What problems and needs do people who will listen to and watch the podcast recording have?
Why should people choose your podcast?
What will people get after watching your podcast and how will it help them?
After analyzing these questions and giving an honest answer to them, you can create your own relevant and personal podcast concept for a specific viewer. You will definitely have an understanding of how to make podcasts in the studio, and who to work for.

After that, you can safely pay for the studio rent and invite famous speakers to podcasts. Practice shows that famous people often respond to offers to come to the studio and record a video. The main thing is to start, and the star participants will definitely start joining your videos if the topics for recording podcasts are relevant and interesting.

Before you go to the studio to record a podcast video, read how to record podcasts correctly?
Before you sit down in the studio to record a podcast, I recommend that you prepare a conversation with the speaker in advance and sketch out a list of interesting topics and headings for the podcast. It is important not to overdo it: a list of specific questions, the one-directionality of the podcast turn it into an interview, which means that this will affect the result. The format of an interview in the studio is not so open and too official, so the effect of it is several times lower compared to a podcast. Keep in mind only the key points of the conversation and remember that the podcast should be built logically, easily, and impartially. This is where the success of podcasts lies. Your goal is to record an interesting and free podcast that viewers or listeners will want to join. Remember that the person you're talking to is a friend, and recording in the podcast studio is informal and open.

I recommend studying similar podcasts, audience opinions, people's questions. Based on them, it will become clear how to correctly record a podcast in the studio so that it is interesting and versatile. Remember that people are looking for an honest conversation and useful information for themselves.

Another helpful tip is to warm up the speaker before recording a podcast in the studio. Do not strive to start recording videos immediately upon arrival at the studio. Talk for 15-20 minutes on various abstract topics to get a feel for the interlocutor, establish communication, and then start recording a podcast.

In which studio to record a podcast so as not to miss?
You need a minimum set of equipment: microphones, lights, sound sources, a laconic interior, several cameras. The interior of the studio should be spacious, and not overloaded with details. For example, a small room of 10-12 m² with a couple of seats, spotlights, neutral lighting and calm tones of the environment. In this case, the viewer will not be distracted by the design of the studio, will focus on the voice component and will be able to receive much more information from the podcast. Remember that the studio for a podcast is just a shell, it is important what happens inside and what emotions it evokes in the viewer. There is no point in focusing on something exclusive and luxurious in the podcast when you decide to record a podcast on video, rather it will cause a backlash from the audience.

Don't forget about the speaker's focus, camera movement, close-ups during podcast recording. Focusing on these points will help you get the perfect podcast video that is fun to watch and be a part of.

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