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Understanding the Business Environment: Key Factors and Trends
The business environment encompasses all external and internal factors that affect a...
Chemistry: The Science and Art of Matter
Chemistry plays a central role both due to its place among the natural and cognitive sciences,...
How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...
How Do I Handle Objections in Sales?
Handling objections is one of the MOST important skills in sales. Every salesperson deals with...
What is an Influencer?
In today’s digital age, the term “influencer” has become increasingly popular,...