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Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
How Do I Align Marketing With Sales and Understand the Buyer’s Journey?
In B2B organizations, marketing and sales often operate like neighbors who rarely talk: close in...
Why Global Supply Chains May Never Be the Same. (2022)
Every day, millions of sailors, truck drivers, longshoremen, warehouse workers and delivery...
What Are the Key Stages in a Market Research Project? (Step-by-Step Guide for 2025)
Introduction: Why Understanding the Market Research Process Matters
Every successful business...
Timeline: Paying for college
Background
Throughout this section of the resource, we focus on what...