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How Do You Scale Customer Acquisition?
Scaling customer acquisition is one of the most challenging—and most important—phases...
The Godfather. (1972)
The Godfather "Don" Vito Corleone is the head of the Corleone mafia family in New York. He is at...
Tailoring Your Story for Different Audiences: Culture, Platform, and Medium
Introduction
In today’s interconnected and diverse world, storytelling has become more...
Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most...
Touching the Void (2003)
The true story of two climbers and their perilous journey up the west face of Siula Grande in the...