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Рождество кота Боба. A Christmas Gift from Bob. (2020)
До встречи с котом Бобом Джеймс не любил Рождество, но рыжий пушистый хулиган всё изменил. Он в...
Paid, Owned, and Earned Media: The Three Pillars of Digital Marketing
Introduction: Why These Three Media Types Matter
Digital marketing is built on three core...
How Should a Marketing Plan Vary for Different Contexts?
Introduction
Marketing plans are never one-size-fits-all. Every organization — whether...
In the US, the average mortgage rate for the first time since 2008 exceeded 6%
The number of applications for mortgage loans fell by 64% compared to last year.
In the US, the...
How Do You Measure the Success of Product Marketing?
Product Marketing Managers (PMMs) play a vital role in ensuring products are positioned,...