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Why Is Emotional Appeal Important in B2C Marketing?
When it comes to Business-to-Consumer (B2C) marketing, the emotional connection between a brand...
Ford v Ferrari. (2019)
American car designer Carroll Shelby and driver Ken Miles battle corporate interference and the...
Bloomberg: Plant closures threaten the entire EU auto industry
Volkswagen (VW)'s plans to close its factories in Germany for the first time in history are only...
How Do Indie Hackers Find Profitable Ideas?
One of the most exciting aspects of being an indie hacker is the opportunity to create a business...
How Can Businesses Recover After a Crisis?
Crisis is an inevitable part of any business journey. Whether it’s a financial downturn, a...