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How Do I Come Up with a Viable Startup Idea?
Starting a new business can be an exciting yet daunting endeavor. One of the first and most...
The Role of News and Media in Society: Informing, Shaping, and Challenging the Public
The news and media landscape has undergone dramatic changes in the past few decades, reshaping...
What Tools and Templates Can Help Build or Organize a Marketing Plan?
Introduction
Building a marketing plan from scratch can be a daunting task — especially...
Dear Zachary: A Letter to a Son About His Father (2008)
A filmmaker decides to memorialize a murdered friend when his friend's ex-girlfriend announces...
How Do You Start a PR Campaign?
Introduction: Turning Strategy into Storytelling
Every successful business has a story...