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What Is the Role of Business Development in Startups vs. Established Companies?
Introduction
Business development (BizDev) plays a vital role in the growth, sustainability and...
How Much Should I Spend on “Fun” Things or Non-Essentials?
How Much Should I Spend on “Fun” Things or Non-Essentials?
Benchmarks and Rules of...
How Do I Create a Successful Pitch?
Pitching is one of the most important skills in business — whether you’re asking for...
How to Create a Marketing Plan (Step-by-Step Guide for 2025)
Introduction: Turning Vision into a Roadmap
Every successful business — from local...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...