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Шесть минут до полуночи. Six Minutes to Midnight. (2020)
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What Metrics and KPIs Should Be Used to Measure Marketing Success?
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In marketing, success is only as clear as the metrics used to define it. Without...
Best Practices for Effective Email Marketing in 2023 (and Beyond)
Introduction
Email marketing is one of the most reliable and profitable digital marketing...
Overall Satisfaction: Why It Matters and How to Measure It
Understanding how satisfied customers are with your product or service is one of the most...
B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...