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What Skills Does a Growth Hacker Need?
In today’s competitive digital landscape, businesses are constantly seeking ways to grow...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
What Role Does Personalization Play in Conversion Rate Optimization (CRO)?
In the age of abundant choices and short attention spans, customers expect experiences tailored...
Positive externalities of innovation
Key points
If inventors received a greater share of the broader social benefits...
Advertising trends in 2024
Advertising is one of the most rapidly changing areas: old methods are becoming obsolete and new...