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Capital
Capital (from the Latin capitalis "main, basic", from the root caput - "head, unit, thing", in...
The Most Common Challenges in Copywriting (and How to Overcome Them)
Introduction: Why Copywriting Feels Harder Than It Looks
Copywriting is often romanticized. From...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
What Tools Are Essential for Solopreneurs?
Running a business solo can be both exhilarating and overwhelming. As a solopreneur, you’re...
Before Sunset. (2004)
Nine years after Jesse and Celine first met, they encounter each other again on the French leg of...