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What Kinds of User Behavior Metrics Matter Most?
Understanding user behavior metrics is critical for businesses that want to optimize websites,...
Why Blogging Can't Be Delegated? Or How to Forget About Sales?
I often meet experts who complain about the lack of sales through a blog, and when we start to...
What Is the Average Cost Per Lead?
Cost per lead (CPL) is one of the most important metrics in sales and marketing. It tells you how...
Exploring the Universe: An Introduction to Astronomy
Astronomy, the study of celestial bodies such as stars, planets, comets, and galaxies, as well as...
Should We Partner in a For-Profit or Nonprofit Capacity?
Forming a partnership—especially between a for-profit business and a nonprofit...