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What is Customer Experience (CX)
Imagine that you ordered a bouquet of flowers for a loved one through a flower shop aggregator...
Spotlight. (2015)
The true story of how the Boston Globe uncovered the massive scandal of child molestation and...
What is Product Strategy?
Every great product begins with a vision, but vision alone is not enough to ensure long-term...
How to Measure the Success of a Viral Marketing Campaign — Metrics That Matter
Introduction
In marketing, “going viral” is often treated as the ultimate badge of...
What is Bootstrapping in Entrepreneurship?
Bootstrapping in entrepreneurship refers to the process of starting and growing a business using...