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What Skills Does a Project Manager Need? Leadership, Communication, Negotiation, Budgeting, Risk Management
A project manager is more than a scheduler or coordinator—they are the strategic driver who...
What Makes a Campaign Viral? Understanding Why Some Campaigns Spread and Others Don’t
Introduction
Every marketer dreams of creating the next big viral moment — a post, video,...
Sherlock Jr. (1924)
A film projectionist longs to be a detective, and puts his meagre skills to work when he is...
What Mistakes Should We Avoid in Business Development?
Business development (BD) is a critical driver of growth, revenue, and strategic expansion. Yet,...
Price Ceilings and Price Floors
Key points
Price ceilings prevent a price from rising above a certain level....