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What Is Google Analytics, and How Does It Work?
In today’s digital-first world, websites are the front door to businesses, organizations,...
Do I Need a Business Plan?
When starting a business, one of the first questions you may ask is whether you need a business...
What Are the Regulatory and Tax Considerations in Mergers and Acquisitions?
Mergers and acquisitions (M&A) are among the most transformative actions a company can take....
Measuring the Effectiveness of User-Generated Content (UGC): Turning Participation Into Performance
Introduction
User-Generated Content (UGC) has become a cornerstone of digital marketing. It...
How Much Should I Budget for Mobile Marketing / What Is the ROI?
Introduction
In today’s hyperconnected economy, mobile marketing is not just an optional...