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How Long Should a Speech Be?
One of the most common questions in public speaking is:“How long should my speech...
How to Measure the Success and ROI of Guerrilla Marketing Campaigns
Tracking creativity: from buzz to business results.
Introduction: The Challenge of Measuring...
The Ultimate Guide to Relocating: Tips for a Smooth Move
Relocating can be both an exciting and daunting experience. Whether you’re moving to a new...
Performance Marketing in B2B and B2B2C: What to Do If the Context Doesn't Work
B2B lead generation is not an easy task. Its implementation is complicated by the characteristic...
Many Campaigns Fail Because Inbound Volume Is Low or the Buyer Doesn’t Convert—Does Marketing Even Work for B2B?
In B2B marketing, it’s not uncommon for leaders to question the value of campaigns. Maybe...