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What Strategies Are Best When Marketing on a Tight Budget?
Introduction: Doing More With Less
Marketing budgets are often tight, especially for startups,...
How long does it take to turn a prospect into a customer?
Converting a prospect into a customer is one of the most important processes in...
Man on Wire (2008)
A look at tightrope walker Philippe Petit's daring, but illegal, high-wire routine performed...
Is Going Viral a Guarantee of Success or Sales?
Introduction
In today’s hyperconnected world, “going viral” is the dream of...
What Key Decisions Need to Be Made—And by Whom? Clarifying Governance, Approval Processes, and Roles
Clear decision-making is a cornerstone of successful project management. Knowing what decisions...