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How Is PR Measured? What KPIs Matter Most in Public Relations
Introduction: The Shift Toward Data-Driven PR
Public relations used to be considered more art...
How Do I Cold Call Prospects?
Cold calling is one of the most challenging skills in sales — but also one of the most...
The economics of pollution
Key Points
Economic production can cause environmental damage. This tradeoff...
How Do I Decide What I Should Spend Money On?
How Do I Decide What I Should Spend Money On?
Understanding Needs vs. Wants and Making Smarter...
Are Micro-Influencers Worth It? A Deep Dive into the Power of Smaller Voices
Introduction: The Rise of the Micro-Influencer
In the fast-paced world of digital marketing,...