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How Social PR Works
The values that brands convey affect consumer choices. They like to buy products from socially...
What is Product Marketing?
In today’s competitive business landscape, products alone are not enough to guarantee...
Easy Halloween Costumes: Quick and Creative Ideas
Halloween is just around the corner, and while some enjoy elaborate costumes, others prefer...
How Do I Pitch Without Sounding Salesy?
One of the biggest fears presenters have — whether they’re startup founders,...
B2B Marketing Often Targets a Buying Group: How to Define Each Member and Their Influence
In B2B marketing, purchasing decisions are rarely made by a single individual. Unlike B2C, where...