Lire la suite
How Do I Create a Facebook Remarketing Campaign?
Facebook remarketing (also called retargeting) is one of the most powerful tools available for...
What factors change supply?
Key points
Supply curve shift: Changes in production cost and related factors can...
B2B marketplaces yesterday, today and tomorrow: what are they and why do businesses need them?
15-17% of B2B sales in the world today pass through marketplaces - the segment of "business"...
The building blocks of Keynesian analysis
Key points
Keynesian economics is based on two main ideas. First, aggregate demand...
Many Campaigns Fail Because Inbound Volume is Low or the Buyer Doesn’t Convert — Does Marketing Even Work for B2B?
It’s a familiar story in B2B organizations: marketing launches campaigns, invests in...