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Why Are We Doing This Project?
Clarifying the Business Objectives and Value Proposition**
Before a single task begins, every...
Can a Startup Biography Evolve Over Time?
A startup biography isn’t a one-and-done document. Just like the company it represents, a...
How Is Positioning Different from Branding, Differentiation, and Value Proposition?
Introduction: The Web of Marketing Concepts
In marketing discussions, a few terms tend to blur...
Душа. Soul. (2020)
Уже немолодой школьный учитель музыки Джо Гарднер всю жизнь мечтал выступать на сцене в составе...
A Quiet Place Part II. (2021)
Following the events at home, the Abbott family now face the terrors of the outside world. Forced...