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What Mistakes Did Famous Advertisers Make?
The advertising industry celebrates success—award-winning campaigns, iconic slogans, and...
How to Find Clients as a Copywriter
Introduction: Why Finding Clients Is the Real Challenge
Many copywriters discover quickly that...
Aggregate demand in Keynesian analysis
Key points
Aggregate demand is the sum of four components: consumption,...
How Do I Give Feedback in Remote or Hybrid Work Settings?
Giving effective feedback is challenging even in the best of circumstances—but remote and...
Is PR the Same as Marketing or Advertising? Understanding the Key Differences
Introduction: The Confusion Between PR, Marketing, and Advertising
Public relations (PR),...