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International environmental issues
Key points
Certain global environmental issues, such as global warming and...
Should I Segment My Customer Base and Price Accordingly?
One of the biggest mistakes businesses make in pricing is treating all customers the same. In...
What is the Best Business Planning Software?
When it comes to starting a new business or refining an existing one, creating a comprehensive...
What Is a Marketing Plan (And How to Build One That Actually Works)
Introduction: Why Every Business Needs a Marketing Plan
If you’ve ever wondered why some...
How to Effectively Measure Customer Satisfaction: A Guide to CSAT
Customer satisfaction is one of the key metrics of customer service, and it's an axiom. It allows...