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What Is Targeted Advertising?
Advertising has always been about reaching the right audience at the right time. In the past,...
The benefits and costs of US environmental laws
Key points
Taken as a whole, the benefits of US environmental regulation have...
Blackfish (2013)
A documentary following the controversial captivity of killer whales, and its dangers for both...
Is Guerrilla Marketing Legal and Ethical?
Understanding the fine line between bold creativity and responsible marketing.
Introduction:...
What Makes a Good User Story?
In Agile product development, the user story is one of the most fundamental tools. It’s not...