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Who Are the Stakeholders and What Are Their Interests? Identifying Sponsors, End-Users, Decision-Makers, and Managing Engagement
Understanding who your stakeholders are—and what they care about—is one of the most...
Armenia on the Babylonian Map
What do we know about the oldest maps of the world that have survived to this day. There are only...
How Long Does a Viral Campaign Last — and How Sustainable Is It?
Introduction
Viral marketing is often described as lightning in a bottle — brilliant,...
How Do Local Mobile Searches Behave / How to Optimize for “Near Me” Searches
Introduction
“Near me” searches have become one of the defining behaviors of the...
What Are Common Challenges Faced by Indie Hackers?
Indie hacking offers an exciting and rewarding journey for those seeking autonomy and the chance...