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Which Businesses or Industries Is Guerrilla Marketing Best Suited For?
Understanding where guerrilla marketing works best and where it may fall short.
Introduction:...
How Long Should a Marketing Plan Be?
Introduction
One of the most common questions marketers face when designing a marketing plan is:...
Explicit and implicit costs and accounting and economic profit
Key points
Privately owned firms are motivated to earn profits. Profit is the...
How Can I Segment Retention Analytics (Cohorts, Behavior, etc.)?
Tracking retention is one of the most important steps in understanding whether your product is...
Interaction with contractors — how to improve work with a programmer
In general, is it worth trying to improve this interaction with developers at all? Why should the...