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Do Mentors or Coaches Need to Pre-Own the Expertise?
A common misconception in both mentoring and coaching is that the guide—whether a mentor or...
How Is PR Measured? What KPIs Matter Most in Public Relations
Introduction: The Shift Toward Data-Driven PR
Public relations used to be considered more art...
The Elephant Man. (1980)
A Victorian surgeon rescues a heavily disfigured man who is mistreated while scraping a living as...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
What Is Penetration Pricing?
Pricing strategy is one of the most powerful tools in business. The way you set your price not...