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Is User-Generated Content Suitable for All Brands and Industries?
Introduction
User-Generated Content (UGC) has transformed the marketing landscape. From social...
The Risks and Pitfalls of Viral Marketing — Understanding the Downside of Going Viral
Introduction
Viral marketing is often portrayed as the holy grail of modern brand growth —...
What Are the First Steps to Starting a Startup?
Starting a startup is an exciting journey, but it can also be overwhelming. Many aspiring...
Psycho. (1960)
A Phoenix secretary embezzles $40,000 from her employer's client, goes on the run and checks into...
What Trends in Mobile Marketing Should I Watch For?
Introduction
Mobile marketing continues to evolve at a breakneck pace. With over 6.8 billion...