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What Role Do Loyalty Programs or Gamification Play in Retention?
Customer acquisition can be expensive, but keeping existing customers engaged is often more...
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Mary and Max. (2009)
A tale of friendship between two unlikely pen pals: Mary, a lonely, eight-year-old girl living in...
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Developing a product strategy is a key stage in the...
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Over time, interest in some services is falling, and for others, consumer demand is increasing....